Partnership of Visa and Lan Kwai Fong Association
Visa has become the official payment partner with Lan Kwai Fong Association, which further encouraging the active use of contactless payments through Visa cards and smartphones. Country Manager of Visa Hong Kong and Macau Ms. Caroline Ada, and Chairman of Lan Kwai Fong Association Dr. Allan Zeman attended the press conference and introduced the partnership to the media.
Integrated PR Services
ESDlife was engaged for the overall PR & event management of the press conference, including media invitation and on-site event management. The event was a success with overwhelming media attended and achieved extensive coverage.
Challenges
- Help Visa to take the lead in driving electronic payments by expanding wider acceptance and promoting the use of contactless payments in Hong Kong
- Encourage more merchants to accept contactless payments, making Visa payWave and mobile payments as their new payment options
Solutions
- Through press event and the influence of media, ESDlife helped to increase public awareness and promote the use of Visa payWave in order to increase customer experience as well as business efficiency with the extensive media coverage by both Business & Finance and F&B media.
