Insightful Survey Findings to Enhance Brand Credibility
In order to increase brand awareness of healthyD, a health media platform of ESDlife, a market research is carried out aiming to gain media exposure. With the very interesting and localized Cha Chaan Teng topic we selected, the well-designed survey successfully attracted dozens of local and overseas media to pick up the stunning survey findings, with a few page A1 cover features. It not only enhanced healthyD’s credibility as an authoritative health media but also increase community awareness on healthy eating and health related issue.
Challenges
- To gain media exposure for a media channel
- Not easy to find a fresh health related topic to attract media attention as many of them have been widely discussed by many of the media already
Solutions
- A localized topic has been selected and with a well-designed questionnaire to discover Hong Kong people’s Cha Chaan Teng eating habit
- Most favourable drink and snack has been unveiled to generate news headline and to draw media and public attention on healthy eating and health related issue
