Unique Mass Wedding on the Ice Rink
For the second year in a row, wedding.ESDlife has organized mass wedding at MegaBox’s ice rink on the White Day. Members of Wedding Union are invited to participate in this meaningful and talk-of-the-town mass wedding event. This unique wedding ceremony caught engaged couples’ attentions and received 50 couples’ interest to apply for the event.
Integrated PR and Event Management Services
Together with a survey result announcement on “Chinese Wedding Etiquette & Spending”, the mass wedding event under the Chinese theme maximized the media attentions and extended the coverages in different media sections.
Challenges
- To recruit engaged couples to participate the mass wedding who willing for media exposure
- To gain media exposure for the same nature of event the second year
Solutions
- With ESDlife’s powerful database full of engaged couples as well as its influential wedding media channel, right couples are easy to be targeted and attracted
- A localized topic has been selected and with a well-designed questionnaire to discover Hong Kong people’s habit on Chinese wedding etiquette and spending that interest the media
