![Img](https://media.esdlife.com/wp-content/uploads/2019/12/dbs-01-e1576638479181.jpg)
Innovative Travel Rewards Platform
DBS launched a new online travel rewards platform of its credit card and utilized a variety of public relation activities, including the survey results to gain media attentions.
Boost Brand Visibility
Created a buzz around its credit card brand that gained media’s interest and effectively reached their target audience.
![DBS 02](https://media.esdlife.com/wp-content/uploads/2019/12/dbs-03.jpg)
![ESDlife_DBS-survey-coverage.jpg](https://media.esdlife.com/wp-content/uploads/2019/12/ESDlife_DBS-survey-coverage.jpg)