![Img](https://media.esdlife.com/wp-content/uploads/2019/08/alcon-featured-image-e1579770483691.png)
Creative Content Hub Development
In order to arouse public awareness of eye health, ESDlife helped Alcon to create a Content Hub focusing on eye care with highly creative and informative content, from professionals’ advices to video production.
Foster Engagement & Customer Acquisition
Together with the interactive Sight Simulation Test, it helps to engage audience and optimize user experience as well as to acquire potential customers.
Challenges
- To arouse public awareness of eye health in an interesting way
- To keep customers loyal and engaged with the brand
Solutions
- Create a go-to content hub for the public and who concern about eye health
- Creative content & interactive test designed to appeal to the target audience
![1.jpg](https://media.esdlife.com/wp-content/uploads/2020/01/alcon-1.jpg)
![02.jpg](https://media.esdlife.com/wp-content/uploads/2020/01/alcon-2.jpg)
![02.jpg](https://media.esdlife.com/wp-content/uploads/2020/01/alcon-3.jpg)