Creative Content Hub Development
In order to arouse public awareness of eye health, ESDlife helped Alcon to create a Content Hub focusing on eye care with highly creative and informative content, from professionals’ advices to video production.
Foster Engagement & Customer Acquisition
Together with the interactive Sight Simulation Test, it helps to engage audience and optimize user experience as well as to acquire potential customers.
Challenges
- To arouse public awareness of eye health in an interesting way
- To keep customers loyal and engaged with the brand
Solutions
- Create a go-to content hub for the public and who concern about eye health
- Creative content & interactive test designed to appeal to the target audience
